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Ipad revolution - Home

5 Great Excuses to Buy an iPad for Your Business


It can't replace your laptop yet, but Apple's powerful new tablet might be the last gadget you'll ever need.

By Scott Steinberg   |   May 12, 2010

Sitting somewhere in the murky no man's land between smartphones and traditional laptops, and retailing for a hefty $499 minimum, Apple's iPad still remains a large question mark from a small-business owner's standpoint. While some ambitious entrepreneurs have found ways to make the tablet PC work for their particular operations, others continue to wonder why they should toss their trusty old notebooks. Looking for an excuse to add one of these must-see devices to your own IT budget? Here are five ways it can help you potentially add to the bottom line--and enjoy the added personal benefits like cutting-edge digital publishing, streaming audio/video and game-playing capabilities it offers on your next business trip:

1. Product and video demonstrations: Despite its lack of Flash support, the iPad's internet-connected access, touchscreen interface and organic web surfing experience make it an excellent way to demonstrate online products and services. Businesses that rely on video to tell their story via reels, testimonials, commercial spots, product demonstrations and more will also find the gadget's dazzling 9.7-inch display a great method to get the point across. As a multi-function device, it's further possible to jump between slideshow presentations and pulling up online traffic stats on-demand, making it a solid all-purpose solution when screening examples for retailers, trade partners and prospective clients alike.

2. Endless functionality: Arguably the gizmo's greatest strength--beyond its powerful A4 processor, 3-D graphics capabilities and user-friendly front-end--is its massive level of support from the third-party software development community. From mobile invoicing and customer relationship management programs to apps that let you track mileage and monitor flight statuses in real-time, a legion of bedroom coders continue to push the device further than even its creators ever imagined. A few quick software purchases and downloads is all it takes to transform the iPad into a portable translator, inventory management system, voice recorder and more. Buy one, and you may never need another gadget again.

3. Access to digital publishing: Via a range of software solutions from the iBooks app to Kindle suite and support for the ePub format, the iPad puts a massive library of publications at your fingertips. Whether you're looking to parse the pages of today's newspaper, read a few chapters of the hottest new business book or enjoy immediate access to a full spate of corporate training manuals, it makes a much more ergonomic, practical and transportable solution than traditional carrying methods. Added bonuses include massive cost savings, less waste and fewer shipping charges for all parties involved. Think of it as your very own personal digital newsstand.

4. Note-taking options: Allowing users to jot down notes on command, scribble out detailed technical sketches or simply dictate important memos, the iPad may prove a lifesaver for executives who feel overwhelmed by today's incoming torrent of information. Using built-in features and downloadable apps, it's possible to more effectively manage your calendar, quickly spot holes in your schedule at a glance and even remember what to pick up on your next office supply run. The closest many entrepreneurs will ever come to having a personal assistant, it can oftentimes prove just as handy in terms of keeping you from drowning under a sea of daily minutiae.

5. Constant connectivity: No matter if you choose to access online functions through a wireless hotspot or high-speed cellular network, the iPad lets you keep up with e-mail, monitor emerging trends around the web and stay abreast of breaking headlines. Using the device, you can stay in touch with colleagues across time zones and continents, remain on top of shifting stock prices and catch topics relevant to your industry as they storm the international newswires. Those who've been holding out on purchasing a smartphone, given usage patterns that lean more toward data-intensive tasks than reams of conference calls, may find it a welcome alternative.

 

http://www.entrepreneur.com/technology/shinyobjects/article206532.html


14:24:27 17 December 2010 Permanente link Reacties (0)

How the iPad Will Change the Way You Do Business


Early reviews have been tepid, but Apple's latest still demands attention from your business.

By Allen Moon   |   March 15, 2010

 



On April 3, Apple's long-awaited tablet computer, iPad , hits the streets. Despite the initial mixed reviews it received when it was introduced, there is no denying this new device will change the way you do web business.

 

I'll get to exactly how it's going to do that in a moment. But first, let's take a quick look at the iPad, and its key features.

 

An Overgrown iPhone?

When images of the iPad first came out, many observers called it an "overgrown iPhone"--an obvious comparison, because it looks so much like Apple's popular smartphone, and shares so many of its capabilities. Like the iPhone, the iPad allows its users to send and receive e-mail, surf the Web, play music and videos, store photos, and download utilities and games from the iTunes App Store.

It also allows user to read eBooks via a reader built into the device -- making it a direct competitor to Amazon Kindle and other e-reading devices on the market with far fewer bells and whistles. However, the iPad is being marketed as more than just a tool for consuming online content. Apple has revamped its iWork suite of applications to work on the iPad as well as standard Mac notebook and desktop computers. You can use "Keynote" to create multimedia presentations, "Pages" to create word processing documents, and "Numbers" to create spreadsheets. And you get to do all this via the same simple touch-screen interface that iPod Touch and iPhone users love so much.

 

But Who's Going to Buy it?

When Apple introduced the iPad, a lot of tech geeks were disappointed. The iPad didn't have a camera, and it couldn't make phone calls--two big iPhone features. And it doesn't support any sort of Flash-based programming, which puts off many designers and programmers.

 

But when you consider what the iPad does do, it soon becomes clear that the device just isn't meant for hardcore tech geeks. The iPad target audience is clearly people who spend most of their time on their computer doing leisure-type activities, including browsing the web, reading books, watching movies, consuming online content and interacting on social networking sites.

 

More specifically, the iPad is going to hold huge appeal for:

 

•People who don't like computers: The iPad's touch-screen interface is exceptionally easy to use. Anyone who has ever got lost moving from program to program on their computer is going to love Apple's new tablet. Key demographics fitting this description include middle-aged people and senior citizens who enjoy e-mailing friends and family, surfing the web, watching videos, and sharing photos--but hate all the hassles associated with a regular computer.

•People who travel: The iPad is a smaller, more lightweight alternative to a traditional laptop--which makes it ultra-portable. This ensures that people will take their iPad to places you normally wouldn't imagine taking a laptop. Imagine being in a restaurant with hungry kids--kids growing restless and fidgety as they wait for their meals. Why not distract them--and save your fellow diners some frustration--with a movie or game on your iPad?

•Students: Kids are used to lugging around backpacks crammed full of heavy, expensive textbooks--textbooks that are used for one course or semester, and then never opened again. As more textbooks get converted into an iPad-friendly format, students will flock to the Apple Store to purchase this tablet in droves.

So What Does This Mean for you?

Even if you have no interest in ever buying an iPad yourself, you need to pay attention to how Apple develops and markets this device.

 

As the iPad and other tablet computers become more popular over the next few years, the amount of time people spend consuming online content is going to explode. If you want your internet marketing to take advantage of this emerging trend, then you'll make sure your website provides them with the kind of appealing content they're looking for.

 

Make sure your site has a blog that features regularly updated articles your target audience will find useful and entertaining. You can even create videos to satisfy their desire for multimedia content. And as your business grows, plan to include more interactive social media features on your site. These features are the most effective way to encourage your users to pursue an ongoing relationship with you and your other customers, and form a community around your business.

 

Finally, consider offering e-books. They're easy to produce--you can hire writers and designers to create professional-looking eBooks for you, or do it yourself. And they fit into all kinds of objectives:

 

•Main product: Great if you've got an info-heavy site, and they're almost 100 percent profit once you've paid for the initial production.

•New stream of revenue: You can add e-books to your site to complement what you already offer. They're a good upsell or standalone product.

•Opt-in incentive: They're cheap to produce so you can offer them free.

Sales tool: Use them as an online sales rep, to demonstrate the value of your product. eBooks can contain text, video, audio, graphics--the whole multimedia deal.

As more people use devices like the iPad to access information online, e-books are going to become increasingly popular and widely used. Even now, the demand for good books to read via electronic reader outweighs the supply. If you want to take advantage of this new electronic information gold rush, the time to act is now. So what will you do to make your business more iPad-friendly?

http://www.entrepreneur.com/ebusiness/ebusinesscolumnist/article205580.html





14:24:04 17 December 2010 Permanente link Reacties (0)

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